Here’s why Squarespace is the best choice for your website..
Today I want to talk about why I stopped using WordPress and why I now build all of my websites using Squarespace, here at Choice Designs. Though WordPress is regarded as the industry standard, I firmly believe that its days are numbered and, in the end, Squarespace will reign supreme. Let me explain…
WordPress is unnecessarily difficult to use, sometimes even for a seasoned pro. With an overwhelming amount of plugins, settings and themes that you often have to go hunting the furthest reaches of the internet for, it can become time-consuming and annoying. If you want to be able to make updates and maintain your own website once it has been built you will find it far more difficult to do with WordPress than you will with Squarespace. Which, in comparison, is MUCH easier to understand and use.
Another issue with WordPress are the security concerns that surround it. It’s plugins, themes and core software ALL need to be regularly updated, often manually, to keep them secure. This is often exploited by hackers and makes a WordPress website vulnerable to attack. I know this only too well. A couple of years back my WordPress website was compromised and went down for a while. Eventually I had to change all of my security and restore a backup from my provider.
WordPress websites can also become sluggish and unresponsive if they are not set up and optimised correctly. That means that not only will browsing your website be slow and painful and cost you customers but it also means that it will negatively impact your search engine ranking which affects your online visibility.
They take a lot of maintenance which is great news for the web designer as it pretty much guarantees ongoing business once the site it built but not so good for the user as you are reliant on them and unless you are tech savvy, unable to update and maintain your own website.
Conversely, here are some of the reasons Squarespace is the best choice for your service based business:
User friendly - Squarespace is intuitive and user friendly so you don’t need to be a tech wiz in order to make sense of it which means that once I have built your website for you, I can give you a tour of how it all works so you can easily make your own tweaks and updates.
All-in-one solution - When you buy hosting with Squarespace you are paying for a subscription of sorts which contains everything you need all-in-one. That includes your hosting, domain, SSL certificates, security, SEO, integrations and excellent customer service.
Responsive design - With over 55% of all website views coming from mobile devices and 92% of internet users accessing the internet using a mobile phone Squarespace prioritises responsive design to ensure that websites not only look great but work seamlessly across all devices. Doing this makes a huge difference to delivering a positive customer experience and to search engine rankings which affect your online visibility.
Reliable Hosting - You don’t have to worry about server configurations, software updates or server maintenance. Squarespace takes care of all that for you without you even having to think about it, saving you time and potential headaches.
If you are looking to have more control over your own website and save money from ongoing costs, Squarespace is the obvious choice.
Remember that your website is your digital shop and online presence. When people search online your website helps to ensure that you get found by your ideal customers. A well designed website shows professionalism and credibility and gives your business a sense of legitimacy.
Being your digital shop front, your website is where you can tell your story and potential customers can learn about your services, see your offers, pricing, reviews and get your contact details. Best of all, its open 24/7 and a well designed website can earn you money while you sleep.
If you are ready to have a stunning, hassle free website that makes you stand out from your competition, I can help. Whether you need a whole new website, an overhaul to convert more clients, help migrating to Squarespace or your SEO and online presence improving, I’m here for you!
Book your no obligation call here: https://www.choicedesigns.co.uk/appointments
